innovators, misfits, legends
Our work with the Oakland Athletics began with in-depth research and workshops to discover the true meaning and legacy of their storied franchise. This informed a new brand direction that will not only push them beyond their “Moneyball” reputation, but also firmly establish them as innovators for the future of their sport.
Client: Oakland Athletics
Deliverables: Workshops, Brand Positioning, Brand Constitution Book and Video, Visual Center, Ballpark Announcement Video, Executive Offices Design and Custom Fixtures