INVOKING WONDER TO INCITE FAN PASSION
After the Finals, the NBA All-Star Game is the pinnacle showcase for the sport of basketball. For six years in a row we were tasked with concepting, designing and installing the fan weekend experience for adidas Basketball in the six cities that hosted the game: Las Vegas, New Orleans (twice), Phoenix, Dallas, Los Angeles and Orlando. These fan experience centers showcased the very best of our retail design and engagement capabilities.
Client: adidas Basketball
Project: NBA All-Star Weekend retail and environmental branding
Deliverables: Creative direction, photography, product display, fixture design