CREating CONFLICT, BUILDing PRIDE
Pulling inspiration from both fire – the Chicago Fire was this year’s host – and conflict, we created two pop-up retail spaces that couldn’t help but get noticed. The bold use of red celebrated the home club and strong angles reinforced rivalry.
Client: adidas and MLS
Project: MLS All-Star Game Pop-up Retail
Deliverables: Environmental design, brand design, build and install