Communicating a revolution; rallying consumer loyalty
Developed exclusively for adidas, Boost is a revolutionary material technology that returns more energy to the athlete than any other closed-cell EVA foam, outperforming all competitors in the marketplace by double-digits. We were tasked with concepting and designing the creative direction and communication platform for Boost globally. The product was first launched in the Running category and has now proliferated to other sports categories as it has continued to win the marketplace. It is now the best performing midsole in running.
Client: adidas Running
Project: Boost campaign branding
Deliverables: Creative direction, photography, product display, fixture design