An empowered brand that encourages customers

ATB Financial, a financial institution serving the province of Alberta since The Great Depression, was in the midst of changing their banking system and saw the opportunity to realign and unify  their people, culture and lines of business under a new brand vision. We conducted a comprehensive brand audit of perceptions and challenges which revealed a new set of values and new manifesto to rally around. This, in turn, gleaned additional truths enabling ATB to approach their key markets with confidence and authenticity.


Client: ATB Financial
Project: Brand positioning and space design
Deliverables: Brand values, brand manifesto, visual guidelines, and go-to-market strategies