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This enables us to identify solutions to problems sooner,
see farther into the future,
and balance tactics with sound strategy and superb creative that optimally positions our clients for success. When tapped with a challenge, the immediate value we bring is access to broader thinking,
to a deeper set of holistic ideas and media-agnostic solutions to business and brand
challenges that we tackle every single day.
And with multimedia interactions becoming increasingly fragmentary, there's never been greater need for cohesive brand narratives that connect to
core,
universal aspirations.
Plug us in.
We'll integrate and complement your processes and affect a solution from as top-level as you'll let us. The more holistic the thinking you're open to,
the better your consumers' experience and relationship with your brand will be,
by economies of scale,
and the better your ROI..
- logo systems
- visual center
- culture
- naming & taglines
- messaging heirarchy
- brand realignment
- film
- 3d
- digital
- interactive
- retail
- event
- hospitality
- concepting
- design
- storytelling
Because we know the difference between commerce and art, and what we expect to get out of both. Because we know that people negotiate their happiness every day, that it's a daily and lifelong compromise between necessity and purity, need and desire.
Because we understand that the destination can change,but that the journey — how we get there together — is always the worthier part. Because we bring a deeper understanding to brand communications that increases the brand's meaning and value across all touchpoints. Because getting from an understanding to being understood can't be overvalued.
Because we know understood never stops.
Scott started Fiction in 2006 to create an agency that valued integrity, collaboration and appreciation of relationships over mere economics. For 15 years Scott has combined a deep passion for design with business- and brand-savvy thinking to award-winning effect for some of the world’s most recognized brands, including Microsoft, Intel, Hewlett-Packard, Nike, adidas, Blackberry, NBA, AT&T, Sprint, and Verizon.
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Jeff's experience spans from starting his own strategic marketing firm in Hong Kong to overseeing one of Japan's largest trading companies in bringing their products to retail in the United States. He has helped B2B and B2C companies accelerate business outcomes through navigating the real world challenges of brand creation and activation. His client and agency experiences include work for such brands as Red Bull, FORD, Invista, and adidas.
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Joon brings his brand positioning and copywriting experience to bear to help clients communicate with passion and authenticity. With over two decades in the industry, he has concepted and written brand platforms and campaigns for several global brands, including Nike, The Jordan Brand, Nike Golf, Converse, adidas, Microsoft, Sony, Tom’s of Maine, Morgans Hotel Group, Virgin Mobile U.S., Motorola, Horny Toad Apparel, and Hyundai America.
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Dave brings over fifteen years of design experience to the team, having built logos, guidelines, influencer environments, digital touchpoints and brand platforms for several global brands, including Microsoft KIN, Nike, Converse, Tom’s of Maine, REI, Pella, adidas, Nau, Gerding-Edlen, and Patagonia.
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