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    ATB Financial

    Aligning strategy, culture and identity

  • fiction fiction
  • San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

    next image - has excerpt
    " href="http://www.thinkfiction.com/wp-content/uploads/2014/01/thumbnail-quakes.png" >

    San Jose Earthquakes Rebrand

    Rebranding a club with 40 years of heritage

  • fiction fiction
  • adidas Boost SS13

    Launching an industry-changing innovation.

    adidas Boost SS13

    Moving running forward.

    adidas Boost SS13

    Design and technology coming together.

    adidas Boost SS13

    Innovating to improve sport.

    adidas Boost SS13

    Pushing the boundaries of what's possible in pursuit of what's next.

    adidas Boost SS13

    Interactive spaces to demonstrate product knowledge.

  • fiction fiction
  • Finish Line shop-in-shop

    Concepting, designing & installing 7 shop-in-shops | Read the Full PDF

    Finish Line shop-in-shop

    Bringing sport experience to retail | Read the Full PDF

    Finish Line shop-in-shop

    Seeing the design through the build & install process | Read the Full PDF

    Finish Line shop-in-shop

    The finishing touches | Read the Full PDF

  • fiction fiction
  • count: 4

Consumers demand both sophistication and simplicity from brands.

The answers to such
paradoxical business
and consumer challenges

are never haphazard.


They come from applying


creative discipline
achieved through years 
of brand design experience.

They come from


smart and incisive thinking
coupled with strategy


to result in beautiful, emotional design intended to


move the needle.

  • logo systems
  • visual center
  • culture
  • naming & taglines
  • messaging hierarchy
  • brand realignment
  • print
  • film
  • 3d
  • digital
  • interactive
  • retail
  • event
  • hospitality
  • concepting
  • design
  • storytelling

Because we know the difference between commerce and art, and what we expect to get out of both. Because we know that people negotiate their happiness every day, that it's a daily and lifelong compromise between necessity and purity, need and desire.

Because we understand that the destination can change,but that the journey — how we get there together — is always the worthier part. Because we bring a deeper understanding to brand communications that increases the brand's meaning and value across all touchpoints. Because getting from an understanding to being understood can't be overvalued.

Because we know understood never stops.

owner, president

Scott started Fiction in 2006 to create an agency that valued integrity, collaboration and appreciation of relationships over mere economics. For 15 years Scott has combined a deep passion for design with business- and brand-savvy thinking to award-winning effect for some of the world’s most recognized brands, including Microsoft, Intel, Hewlett-Packard, Nike, adidas, Blackberry, NBA, AT&T, Sprint, and Verizon.

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VP brand innovations

Jeff's experience spans from starting his own strategic marketing firm in Hong Kong to overseeing one of Japan's largest trading companies in bringing their products to retail in the United States. He has helped B2B and B2C companies accelerate business outcomes through navigating the real world challenges of brand creation and activation. His client and agency experiences include work for such brands as Red Bull, FORD, Invista, and adidas.

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creative director

Joon brings his brand positioning and copywriting experience to bear to help clients communicate with passion and authenticity. With over two decades in the industry, he has concepted and written brand platforms and campaigns for several global brands, including Nike, The Jordan Brand, Nike Golf, Converse, adidas, Microsoft, Sony, Tom’s of Maine, Morgans Hotel Group, Virgin Mobile U.S., Motorola, Horny Toad Apparel, and Hyundai America.

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design director

Dave brings over fifteen years of design experience to the team, having built logos, guidelines, influencer environments, digital touchpoints and brand platforms for several global brands, including Microsoft KIN, Nike, Converse, Tom’s of Maine, REI, Pella, adidas, Nau, Gerding-Edlen, and Patagonia.

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